The Atitlan LOVE bracelets hail from the colorful villages surrounding beautiful Lake Atitlán, Guatemala, made by over 540 female artisans in Mercado’s collective. Mercado Global takes a holistic approach to breaking the cycle of poverty with a three-pronged approach: community-based education in art and finance, creating market access through connections to international sales opportunities, and asset development like microloans to help artisans purchase looms or incentives to save a portion of their salary.
Access to opportunities and support along the way have allowed Mercado artisans to invest (on average) 90% of their wages back into their families: these women are more likely to send their daughters to school, to have improved health, and to become catalysts for positive change within their communities.
As if this look-good-feel-good collection wasn’t already complete, we’re including a traditional worry doll with each bracelet purchase. Whisper your deepest concerns to these “Muñecas Quitapenas” before placing them under your pillow; legend has it that they’ll spirit away your worries while you slumber.